Daniel Lurvey


Canadian-born graphic designer and art director specializing in brand identity design, print, and digital media. Daniel received his Bachelor of Design from the Nova Scotia College of Art and Design (2014–2017).

He runs an independent design practice which primarily centers on identity work in the arts & culture sector and is currently living in Los Angeles and freelancing at Koto.

Contact:

Email: dlurvey@gmail.com
Instagram: @lurvey 🕺
Download: CV

Selected work:

Anna Leonowens Gallery Systems Rebrand

The Anna Leonowens Gallery sought a rebrand to celebrate its 50th anniversary. With the rebrand, they took the opportunity to rename the gallery, as it was already known colloquially as The Anna.

The new identity seeks to represent NSCAD’s rich history while allowing for an amount of playfulness and flexibility.

Category:

Brand identity, logo design, print design

FPO Images:

Cole Wilson
Gillian Maradyn-Jowsey





Mille Digital Brand Identity

Brand identity for Mille Digital, a photo retouching company in NYC. Brought to life with a simple & poppy identity that lets the photography SHINE.

Category:

Brand identity, logo design, print design

FPO Images:

Matthew Hintz





Badi Brand Identity & Guidelines

Barcelona-based Badi is a leading platform making long-term room rentals easier and safer. With the company scaling globally, Firma partnered with Badi to bring to life the start up’s mission to offer the most compelling experience in the market.

My role included developing a new brand identity and creating brand and photo/video guidelines.

Category:

Brand identity, brand guidelines, art direction

Agency:

Firma Branding and Innovation Agency

Design Direction:

Alex Cervera

Strategy & Copywriting:

María Roig-Gigonella





Fitstation by HP ISPO Poster

Poster for Fitstation, HP's venture in industry 4.0 manufacturing for sports apparel. Given away at their booth at ISPO — Europe's largest sports trade show — it features recommended running routes in all 6 of HP's global headquarters.

Category:

Brand design, print

Specs:

Size A3 flat, 3-color offset print

Agency:

Firma Branding and Innovation Agency



New Standard Institute Branding

The New Standard Institute is working with scientists, government officials and apparel industry leaders to develop a better standard for good.

My role in this project was to create the logos, brand identity and layout system, as well as develop art direction sourced from stock photography.

Category:

Brand identity, logo design, art direction

Agency:

PMH Advertising

Creative Direction & Copywriting:

Courtney Vincent & Mathew Swenson





Internal Work for Firma

Various illustrations and designs used internally at Firma.

Category:

Illustration, icon design

Agency:

Firma Branding and Innovation Agency



Gaijin Book Design

Cover and book design for Gaijin by Anthony and Andrew Arevalo. Featuring street photography from their trip to Tokyo, the book emphasizes an absence hierarchy between the two artists, whose work is intermixed throughout, only to be organized in an index in the last two pages.

Category:

Book design

Specs:

9″×7″, perfect-bound, 4-color digitally printed








Walker Art Center Flyer

Designed the direct mail flyer for the 2017 summer programming at the Walker Art Center's Moving Image with Mizna, Reshaping Our World: Cinema without Borders. The series was a response to the Muslim Travel Ban and features films from the seven countries affected by the ban.

Category:

Print, direct mail

Specs:

8.5″×11″ flat, 2-color offset

Amour Pop Mondial Identity

A self-initiated project of playlists exploring the landscape of pop music where I seek to discover unexpected connections and blends across all borders and eras.

Category:

Brand identity, self-initiated, playlists

Listen: Spotify



Eyelevel Reshelving Initiative Map

Designed the identity for Eyelevel Reshelving Initiative 8, an exhibition of printed matter in Halifax, Nova Scotia. The theme of the exhibition is Inner/Outer Space. The inner and outter space of a city is constantly being redistributed as the built environment is developed over time. For the identity, I took the Halifax city map and liberally reconstructed it, while diligently respecting the margins on the page, in reference to the printed page.

Category:

Exhibition identity, print, map design

Specs:

11″×17″ flat, digital 2-color print



© Daniel Lurvey 2021