Daniel Lurvey is a designer who specializes in print, publication, and digital media. Originally from Portland, Oregon, he studied graphic design at the Minneapolis College of Art and Design (2016) and received his Bachelor of Design from the Nova Scotia College of Art and Design (2014–2017). His work is influenced by his work in the cycling industry as a CNC-machine operator as well as his training in engineering and architectural drafting. Daniel has worked at MCAD DesignWorks and the Anna Leonowens Gallery.
Daniel is currently accepting freelance and full-time opportunities.
Developed the brand identity for the NSCAD University Spring 2017 graduation commencement ceremony, exhibition at the Anna Leonowens Gallery, and printed catalogue featuring work from the graduating class, and accompanying materials. I sought to create an identity which would both resonate with the graduating students and appropriately reflect the institution.
A selection of early concepts and sketches:
Graduation Exhibition and Catalogue Launch Identity:
(Photos by Katherine Nakaska)
La Ligne Claire is an exploration in encapsulating road cycling as art direction for a hypothetical sports industry campaign as part of the year-end NSCAD Design exhibition on 4/21/2017. A visual language—spanning print, motion and installation—has been developed, drawing inspiration from the natural environment, and the graphically-dense backdrop of printed ephemera, broadcast television and geographical analysis, as well as the semiotics of Speed in cycling product graphic design.
DesignWorks was approached by the National Portfolio Day Associate to create a poster for the 2017–2018 academic year. Attention was focused on the sequencing of information that the viewer is given as they unfold until finally revealing 1-of-3 possible posters.
My design is targeted to soon-to-be-graduating high school seniors who are approaching a new stage in life; their first year of art school!
Update: I am excited to announce that this poster design was chosen by the National Portfolio Day Association. (Circulation of 76,000!) Final design and print run coming soon.
Designed and developed a simple one-page interactive website as part of the NSCAD University's design department graduation show. Emphasis was placed on removing the hierarchy among students by having the class appear in a random order every time the page is viewed. Upon loading, the portraits are scattered randomly across the page. As the user views the students' profiles, the grid of images is rebuilt, only to be scattered and rearranged again with a click of the shuffle button. This project has been featured on Brutalist Websites.
Developed a typographic system and typeset +300 page book for the Minnesota Coaliation Against Sexual Assualt while at MCAD DesignWorks. A nativation system of three colour-coded sections and two-levels of tables of contents aids law enforcement officers and social workers to traverse the legal-jargon dense manual.
A rebrand for the North American Handmade Bicycle Show, an annual exhibition showcasing the finest custom bicycle builders in the world. The new brand strategy was developed to take the exhibition from a North American to a Global audience.
Series of posters produced to be displayed in student common area at Minneapolis College of Art and Design. Designed following the 2016 U.S. Federal elections, Isak Dinesen's quote captured my feelings well.
Thoughts and Prayers explores empathy and privilege on social media. As news articles of disasters and crisis at home and abroad become viral, audiences offer their condolences with likes and shares. This can be compared to a military air-show performance; the audience has the power to make change through material support, but rather publicly offers the empty gesture of the victims being in their “thoughts and prayers.” In this piece, users spawn praying hands on a projection website by tapping a "like" button on their mobile device.